Case Study | Simply Tests

In 2006, entrepreneur Jackie Williamson identified a gap in the French healthcare market in providing affordable pregnancy and ovulation kits online. The Simply Tests business has grown considerably in that time, as her early adoption proved a significant factor. Offering products like the Clearblue kits to a population of 60m in a different language has provided its challenges, one that Jackie and her team have addressed digitally and operationally with relative ease.

"The international challenge of this project was an exciting prospect and one we felt would teach the team a lot. Jackie's knowledge of both the language and the industry was paramount to its success and we did learn a great deal."
Ketan Mistry, Director

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