Case Study | Professional Events Event Marketing by Email
Ongoing professional development is a focus of any healthcare employee and trust and the excellent events put on by Professional Events add incredible value and kudos to the careers of the attending delegates.
In order to increase footfall, we helped Professional Events with their email design, segmentation and calls to action through their email campaigns, and seen open and click through rates rise impressively. Knowing the data surrounding devices and email clients, we ensured that our designs and information were ideal for mobile devices.
When promoting events and exhibitions, the marketing needs to be timely, inspiring and targeted well. Professionals in particular are busy writing and answering emails of their own - often on the move and on mobile devices - so designing and delivering succinct information is key.