Case Study | Pellpax Email Marketing Engagement
With a range of over 10,000 products and a customer base of varying interests, Pellpax must be 'all things to all men'. Detailed segmentation becomes essential to ensure that archery enthusiasts see the latest archery offers, pellet gun customers see their favourites, and outdoor adventurers only see their latest gear.
Our extensive segmentation of their database, enabled by the Shopit platform functionality, has resulted in open and clickthrough email rates that generate real repeat interest.
Anne Kelly, Account Manager
We are a details orientated agency, and although sending multiple campaigns with differing designs and messages takes longer, the high open and click rates prove that it's a strategy worth pursuing.
Adam Pritchard, Director
Adrian Kirk, Pellpax Sales
Email marketing is a key component of a multi touchpoint eCommerce strategy that encompasses gaining traffic through SEO, email and social marketing, and paid advertising. Get it right and the results produce increased sales.