Case Study | Pellpax Email Marketing Engagement

With a range of over 10,000 products and a customer base of varying interests, Pellpax must be 'all things to all men'. Detailed segmentation becomes essential to ensure that archery enthusiasts see the latest archery offers, pellet gun customers see their favourites, and outdoor adventurers only see their latest gear.

Our extensive segmentation of their database, enabled by the Shopit platform functionality, has resulted in open and clickthrough email rates that generate real repeat interest.

There is simply no point in sending emails to people who don't want them. Unsubscribe rates go up, your brand is damaged and ultimately money is wasted. Customer segmentation is very important to us here, as it means a better experience for everyone involved.

Anne Kelly, Account Manager

We are a details orientated agency, and although sending multiple campaigns with differing designs and messages takes longer, the high open and click rates prove that it's a strategy worth pursuing.

Adam Pritchard, Director

Whenever a campaign is sent out like this, we see a good increase in traffic and a noticeable increase in sales and phone calls. Clearly the way Octo personalise the message has a positive effect.

Adrian Kirk, Pellpax Sales

Email marketing is a key component of a multi touchpoint eCommerce strategy that encompasses gaining traffic through SEO, email and social marketing, and paid advertising. Get it right and the results produce increased sales.

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