Blog | Product Variations
23rd January 2014
The world is full of choice, and as an eCommerce trader you will want to offer that choice to your customers.
Rather than creating 10 t-shirts on your website that all appear individually on a search results or category page, you can now create 1 t-shirt with 10 colours thereby improving the user experience.
It makes sense. The customer spots a t-shirt they are interested in, and then wants to see the variety of colours. Then they will need to see if you stock it in their size – another variation. So you need to make it nice and easy for them.
Shopit v3 now lets the users conduct all of this activity on the same single product page.