Blog | Product Variations

23rd January 2014

The world is full of choice, and as an eCommerce trader you will want to offer that choice to your customers.

product variations

Included in Shopit v3 release – see all new features 

Rather than creating 10 t-shirts on your website that all appear individually on a search results or category page, you can now create 1 t-shirt with 10 colours thereby improving the user experience.

It makes sense. The customer spots a t-shirt they are interested in, and then wants to see the variety of colours. Then they will need to see if you stock it in their size – another variation. So you need to make it nice and easy for them.

Shopit v3 now lets the users conduct all of this activity on the same single product page.

Adam Pritchard

Founder of this agency and Shopit, Adam has nearly 20 years of digital experience, from the days of getting 3M and Pioneer UK web-friendly, to leading project teams on development and marketing projects for the likes of Tesco, Royal College of Nursing and National Tyres. Secretary of junior football club Winton Wanderers, most of the weekend is spent coaching kids, or reading the Sunday papers with coffee and cake.