Blog | IMO Records go digital
12th January 2012
When IMO Records decided to move into the online downloads market (as an addition to selling vinyls) the technology challenge was going to be key to their success. After mapping out the ideas, business model and technical requirements, we integrated some cool features for them into our own ecommerce system Shopit, such as automatically transcoding master audio files into multiple digital formats.
The Shopit admin contains many customised features such as options to attach MP3 preview files to albums (above) and managing duplicate releases (below).