Blog | IMO Records go digital

12th January 2012

When IMO Records decided to move into the online downloads market (as an addition to selling vinyls) the technology challenge was going to be key to their success. After mapping out the ideas, business model and technical requirements, we integrated some cool features for them into our own ecommerce system Shopit, such as automatically transcoding master audio files into multiple digital formats.

Attaching digital audio files

The Shopit admin contains many customised features such as options to attach MP3 preview files to albums (above) and managing duplicate releases (below).

Handling duplicate digital files

Ketan Mistry

Creator of the beautiful Shopit eCommerce platform, Ketan’s background in design and development for the likes of Carcraft and Ability Superstore gives him the perfect mentality to problem solve. Whatever a client wants, a client can have. Family man and ideas guru, he is also an avid lover of films & animation, and has the widest music collection in the office. In 2016, Ketan emigrated to begin our Melbourne office.